We pride ourselves on our selection of brands for Giselle. Each season we look at an array of different brands in the hope we find something new and exciting.

Lots of research goes into the brands that catch our eye, before we take the plunge and decide to add the brand to our portfolio. When we decide to buy a new brand we like to ensure that we see a long term partnership with the brand rather than changing our brands too frequently. Therefore, meaning we can create a strong selection of collections which work well together for many seasons to come. 

We attend shows or showrooms in London and across Europe. Our collections are bought over 6 months in advance so we need to be ahead of the fashions. Choosing the collections from each brand involves lots of planning but most of all, PASSION. 

We are so passionate about the brands we bring to you and thoroughly enjoy the excitement of buying.